Text BoxIntroductionThis comprehensive SEO plan outlines the opportunities for Ladbrokes to capitalize on non-branded keyword rankings, particularly focusing on keywords currently ranking between positions 3 and 10. These low-hanging fruit keywords present an opportunity to improve organic visibility, increase traffic, and capture market share in key regions. This plan also breaks down strategies by country, providing detailed action points for improving rankings in various geographic locations based on current traffic data.1. Keyword Groups Ranked Between 3 and 10These keywords represent low-hanging fruit—keywords that, with some optimization and targeted link-building, can be moved into the top 3 positions. This section breaks down keyword groups that should be prioritized for optimization.1.1 Keywords in Positions 3 to 5: Highest PriorityKeywords ranking in positions 3 to 5 are on the verge of breaking into the top 3, where most organic clicks happen. Even minor improvements in on-page content, internal linking, and backlink profiles can result in significant ranking improvements.- Example Keyword: 'betting uk': Currently in position 3, with 6,116 impressions but a relatively low CTR (0.0476). Optimizing the meta description and enhancing on-page content with highly relevant sports betting information (e.g., latest odds, upcoming matches) can help push this keyword into the top spot.
